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Meet the Development Team
Robert Mull, Community Relations Director

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What is it you do on a daily basis?
My primary responsibility is to ensure we have a consistent approach to our communities across all of our brands – Ultima Online, Dark Age of Camelot and Warhammer Online. On a day to day basis I talk to the producers, designers and developers to make sure they are aware of what the community thinks and to get information we can give back to our players. It’s my job to be the voice of the community inside EA Mythic.

2. What is your background? College? Degree? Has it helped with the job? 1st job out of school? 1st game industry job? How long have you been with Mythic? Have you worked anywhere else? What other jobs have you held in the industry?
I’m from a little town in NE Washington. My high school graduating class had 26 people. I went into the Army for several years and went back to Washington State University after that, where I got degrees in both Comparative American Cultures and American Studies. At the same time I got into web design and development. This grew into web site and community management and eventually into an Online Producer job at Wizards of the Coast. I’ve been with EA Mythic since November 2007 and I love my job.

The unifying thread to all of this is that I have always been interested in how people use the web to communicate, socialize and share ideas. Whether it’s discussing how different cultural groups leverage the internet, web usability or community management, they all share a common framework. You have to talk to each group and listen to what they have to say. You also have to gather data and understand what it is they are trying to achieve. Then you have to observe how they are trying to accomplish their goals where they are having problems and where they succeed. Finally you have to take all that data, work with your design and development teams and come up with solutions and then get your users to test it and then the process starts over.

What other titles have you worked on in the past? In what capacity?
At Wizards I was Online Producer for Avalon Hill™, Axis & Allies™, Duel Masters™, Dreamblade™ and Books, as well as having a hand in a number of other projects. I’ve also been a leader of guilds in many MMOs, so I have an intimate knowledge of the highs and lows of guild management.

What was your “welcome to the game industry” moment when it hit you that you were really making games for a living?
There wasn’t a single moment so much as a series of moments, each better than the last. The first one was when I was at GenCon working for Wizards of the Coast and came across a gentleman and his son playing a scenario for Axis and Allies™ Miniatures that I had written. Being in my first UO House of Commons IRC chat as an EA Mythic employee was another memorable moment as I got my start with MMOs in the UO beta.

What excites you about the Warhammer property? What makes it perfect for an MMO? What cool things in the Warhammer universe do you hope to bring to life?
I love the background and history of Warhammer. It is deep and broad and that gives players a lot of options to figure out how their character fits within the world. Games Workshop is renown for the detail it has put into its miniatures and its world and it’s that attention to detail I want to see reflected in the game. Warhammer is also full of endless conflict and I think that tension makes for a perfect setting for a MMO.

Do you collect Warhammer figures? What army do you play?
I have a small collection of Warhammer figures, but I’ve never been a huge miniatures player. However, I do love me some Space Hulk and Blood Bowl. I am an immense fan of the stories behind both Warhammer and Warhammer 40K and have played pretty much every computer game based on a Games Workshop property.

What are your hopes/goals for the game?
Obviously, I’d love for the game to be a hit. I’d also like to have all the long-term Warhammer fans to see the game and be overjoyed with how well we kept to the canon. Finally, I want to see a large strong community, full of guilds engaged in RvR and having a great time.

What is the biggest problem with current MMO’s you hope to fix with WAR?
Depending on the game, being a guild leader can be anywhere from reasonably decent to an exercise in frustration. Guild officers put in a lot of hours organizing and managing to keep their guilds alive. This is a real labor of love, but it can account for a lot of a guild officer’s time. Guilds are the core social mechanism for a MMO and are crucial to a strong vibrant community. Therefore, it stands to reason that guild leaders should have a good suite of tools to do their job and make their lives easier.

What are your favorite video/computer games of all time? What games are you playing right now? What game should the reader be playing if he’s not?
These are the kinds of questions I hate because it depends on the context what my favorite games will be. Fallout is still one of my favorite games for a RPG, as was the Wizardry series by Sir-Tech and the Ultima series. The Final Fantasy series is also among my favorites for good reasons. My list of favorites is too big for any bio and the stack of discs is too big for my file cabinet.

I’m still playing a lot of Call of Duty 4 and I have a real love for first-person shooters in general to the point where I occasionally join clans to play the game with a more structured team. If you are into first-person shooters and you haven’t given this a try, you are missing out.

What music are you listening to right now?
Lately I have been listening to a lot of Black Sabbath, Ozzy and Dio. I attribute this primarily to the trailers for Iron Man and Brütal Legend. My music interests vary quite a bit, from Django Reinhardt to Ministry and pretty much everything in between.

Is there a recent movie you’ve seen or book/comic you read that you’d recommend to others?
I’m big into post-apocalypse fiction and role-playing in such settings. The World Without Us by Alan Weisman is a great read and reference, particularly if you want to know just how long a skyscraper, bridge or tract house will survive left to nature. It will also give you a sense of how much of an impact on the world mankind and our various technologies make.

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